Every business without exception should have Search Engine Optimisation (SEO) to rank organically as part of their long term digital strategy.
SEO is how you show up on Google without having to pay for advertising. At bare minimum, your business should show up when your business name is searched for.
Appearing in search results for your business name is only the first step. After that, you’ll want to be appearing for searches related to your brand, services, products, industry and more.
This is where things get tricky and a lot of dedicated work is required to make this happen.
If you’ve read about SEO, then you may have seen results don’t happen overnight. And it’s true.
Depending on what you want to appear in the search results for, results will take longer or shorter depending on your competition and approach.
This is why we recommend starting with advertising before SEO so your business can generate revenue before investing in longer term strategies.
Post-advertising, SEO is the best thing you can do for your business because your website will be generating solid traffic even without ads.
At some point, even without paying for advertising or ongoing SEO services your website will do all the lead generation for you without any effort on your part.
If you want SEO like that, consider getting in touch!
Are you a local business? Then this is for you!
Get your business appearing for local using like “xyz near me” and “x services in y suburb”.
Then take it to the next level by capturing neighbouring suburbs and even your whole region.
Need a professional opinion on your website’s current standing?
Our extensive assessment covers all parts on-page, off-page and technical.
With our recommendations you’ll easily be able to take immediate action to boost your search engine rankings.
“Very professional, did an excellent job for my shop. Charge reasonably.”
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Discuss your goals, the pros and cons of your options and discover the best strategy to move forward with clear and actionable steps.
If you have budget for only one then we recommend to start with advertising because SEO will consume your budget and may or may not see results after months of service payments.
Advertising online has the advantages of being able to generate leads as soon as your marketing campaigns are live with clear and measurable results.
If you’ve been online for a month and you’re not even showing up when you type your website name into Google, it’s a good idea to wonder why.
Otherwise, a good time is when you’re already generating good revenue from advertising or social media activity. If continuous advertising or content creation is the only thing getting you returns, SEO could be the best move for your business to stabilise some income even when you aren’t able to advertise or create new content.
Search Engine Optimisation is the work done to help the individual web pages of your website rank better on search engines like Google, Bing, etc.
The primary goal is for web pages to be the top result for keywords related to it e.g. a dessert shop’s custard tart page appearing first on google when someone types in “best custard tarts in Sydney”.
Every search engine has its own unique algorithm to determine which web pages are the most suitable for what someone typed in.
The order of results is how each web page ranks relative to the others based on the user’s query. Search engine algorithms use hundreds of factors to determine the ranking of each web page but the idea is all these factors combined are used to present the most relevant and helpful page to the user.
This is a misleading concept in Search Engine Optimisation that scares many people away from learning it or even trying to understand it. It’s even used as a sales tactic to make people think they’ll never be able to do it themselves.
Yes, some search engine algorithms like Google’s change on a daily basis but these change are very minor. The basic concepts aren’t going anywhere anytime soon so if you’d rather do it yourself you 100% can.
It depends entirely on your business model. If your aim is to make the most money possible, for sure the best way to achieve this is to continuously scale your business and always have the best SEO, ads, social media content, etc.
Good SEO lets your website do bring in revenue without the need for ads so if you’re looking to cut costs you’ll be able to relax while your website does the hard work for you.
Depending on your industry and competition, it also means you’ll stay highly ranked on search engines and won’t even need to pay for ongoing SEO services so you literally won’t have any expenses while you’re still generating customers and revenue.
Of course! Some components of SEO aren’t too difficult so you could always start with looks easier for you to implement before engaging in any professional services.
Some good places to start are header tag hierarchy, readability, ensuring your content is unique and acquiring a few backlinks from directories.
Digital marketing is a broad field so it’s not always easy to know what your next move should be.
Chat with one of our experts about your business so we can guide you in the right direction to meet your goals.
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