Search Engine Optimisation

If you have budget for only one then we recommend to start with advertising because SEO will consume your budget and may or may not see results after months of service payments.

Advertising online has the advantages of being able to generate leads as soon as your marketing campaigns are live with clear and measurable results.

If you’ve been online for a month and you’re not even showing up when you type your website name into Google, it’s a good idea to wonder why.

Otherwise, a good time is when you’re already generating good revenue from advertising or social media activity. If continuous advertising or content creation is the only thing getting you returns, SEO could be the best move for your business to stabilise some income even when you aren’t able to advertise or create new content.

Search Engine Optimisation is the work done to help the individual web pages of your website rank better on search engines like Google, Bing, etc.

The primary goal is for web pages to be the top result for keywords related to it e.g. a dessert shop’s custard tart page appearing first on google when someone types in “best custard tarts in Sydney”.

Every search engine has its own unique algorithm to determine which web pages are the most suitable for what someone typed in.

The order of results is how each web page ranks relative to the others based on the user’s query. Search engine algorithms use hundreds of factors to determine the ranking of each web page but the idea is all these factors combined are used to present the most relevant and helpful page to the user.

This is a misleading concept in Search Engine Optimisation that scares many people away from learning it or even trying to understand it. It’s even used as a sales tactic to make people think they’ll never be able to do it themselves.

Yes, some search engine algorithms like Google’s change on a daily basis but these change are very minor. The basic concepts aren’t going anywhere anytime soon so if you’d rather do it yourself you 100% can.

It depends entirely on your business model. If your aim is to make the most money possible, for sure the best way to achieve this is to continuously scale your business and always have the best SEO, ads, social media content, etc.

Good SEO lets your website do bring in revenue without the need for ads so if you’re looking to cut costs you’ll be able to relax while your website does the hard work for you.

Depending on your industry and competition, it also means you’ll stay highly ranked on search engines and won’t even need to pay for ongoing SEO services so you literally won’t have any expenses while you’re still generating customers and revenue.

Of course! Some components of SEO aren’t too difficult so you could always start with looks easier for you to implement before engaging in any professional services.

Some good places to start are header tag hierarchy, readability, ensuring your content is unique and acquiring a few backlinks from directories.